3M OPTIMIZED MACHINE VISION + ADAS SENSOR TECHNOLOGY
Bringing “Sexy” to Sensors
The 3M Optimized Machine Vision team had recently invented new technologies to aid and protect both interior and exterior car sensors in ways that no one else had figured out yet. Our task: help 3M figure out the best way to convey their story when selling to auto manufacturers such as Nissan, Toyota and Honda - starting with the CES show in 2018.
My role: Copywriting, editing, drafting initial PowerPoint deck, providing creative direction, and sourcing images when needed
The Pitch Deck
For this endeavor, 3M provided the raw data, I filled my head with EV stories and customer insights, and together with an Account Manager and Creative Director, we brought forth the deck that would be The Pitch Deck for use at CES and in sales pitches around the world. Here’s a glimpse:
The Leave-Behind
To support the sales team after their initial pitch, we also created a complimentary sell sheet for automotive manufacturing leaders who attended the CES pitch — to keep this new technology top of mind and give recipients a tactile take-home with easy-to-see contact information.
