DRIVING B2B ENGAGEMENT WITH A PROMISE

U.S. Bank Corporate Payment Systems

How can you instantly capture the attention of busy bank managers and demonstrate the value of your expense management solution? The answer lies in a strategic, two-wave automated lead generation campaign.

My role: Campaign planning and brainstorm collaboration; content strategy, UX/IA support; copywriting for landing pages, all blog articles, social posts, banner ads, and emails; also researched and wrote the lead magnet