INTRODUCING UNPRECEDENTED INNOVATION

3M Optical Systems

What's the best way to bring unprecedented quantum dot color technology to life? Igniting manufacturer demand! We launched with a stunning landing page showcasing the vibrant possibilities of quantum dots, paired with a compelling Color Trend Report and a targeted paid media and social blitz, including personalized LinkedIn outreach. Leveraging sophisticated tagging, tracking and analytics, we optimized every aspect of the campaign, built a high-quality lead list, and ensured campaign goals were not just met – but wildly exceeded.

My role: cross-functional team collaboration, content strategy, copywriting for the microsite, research and writing for Color Trend Report, copywriting for all promotional assets