AMPLIFYING SMILE POWER WITH MULTIPLE AUDIENCES

Heartland Dental

Heartland Dental wanted to do something bold: position Invisalign as the go-to solution for teens and families while galvanizing dentists to actively promote it. I teamed up with creative minds to develop the "For a Smile That..." campaign theme, which offered endless storytelling possibilities. From eye-catching collateral to engaging landing pages, we created a comprehensive toolkit to empower dentists. Simultaneously, we developed targeted social, paid media, and email messaging for teens and families, using an editorial calendar to ensure consistent, impactful communication. In just three months, this innovative campaign drove a remarkable 30% increase in conversions.

My role: cross-functional team brainstorming and collaboration; content strategy, concepting, art direction, copywriting