AMPLIFYING THE POWER OF A SMILE

Heartland Dental

Heartland Dental set out to do something bold: position Invisalign as the go-to smile saving solution for teens and families—and rally dentists to actively promote it. We started by concepting a flexible campaign theme built for endless storytelling possibilities. We then brought that theme to life with a full toolkit of eye-catching collateral and landing pages to empower dentists, while crafting direct mail, organic social, paid media, and email content for teens and families—driven by a smart editorial calendar. The result? A 30% lift in conversions in just three months.

My role: cross-functional team brainstorming and collaboration; content strategy, concepting, art direction, copywriting