DRIVING ENGAGEMENT WITH PERSONALIZATION

Coloplast Men’s Health

Imagine a Men's Health experience tailored to meet audience needs and concerns! To bring this vision to life for Coloplast Men's Health, we didn't just update the look and feel; we transformed the entire user experience. Our data-driven approach, including personalized email campaigns and a fresh, user-focused website with SEO-optimized content, is designed to boost engagement, drive conversions, and ultimately, empower our audience.

My role: audience-segment messaging; email template UX and copywriting; sitemap creation; copywriting for the website; and art direction/support, as needed