LAUNCHING A GLOBAL REVOLUTION IN SURGICAL ROBOTICS
Medtronic Surgical Robotics
Medtronic’s Hugo™ RAS system was a game-changer—a mobile, versatile surgical robot that could be easily learned and shared across departments. To launch this revolutionary technology to the world, we partnered with Medtronic to create a comprehensive global communication and engagement strategy to position Medtronic as a global in surgical innovation.
My role: content strategy; concepting; website editing; blog writing; asset/social copywriting
Following are links to the four total blog articles I wrote to kick-start the blog with insights from key opinion leaders in robotics assisted surgery.
Below is the Congress Experience Toolkit I created, complete with promtional assets and recommendations for use before, during, and after congress and tradeshow events around the world, followed by turn-key social media templates my Art Director partner and I put together to support these promotions.
