LAUNCHING A GLOBAL REVOLUTION IN SURGICAL INNOVATION
Medtronic Surgical Robotics
Medtronic’s Hugo™ RAS system was a game-changer—a mobile, versatile surgical robot that could be easily learned and shared across departments. To launch this revolutionary technology to the world, we partnered with Medtronic to create a comprehensive global communication and engagement strategy to position Medtronic as the leader in surgical innovation.
My role: content strategy; concepting; website editing; blog writing; asset/social copywriting
Following are the four articles I wrote to kick-start the Hugo RAS blog with insights from key opinion leaders from across the world.
Below is the Congress Experience Toolkit we delivered, complete with promtional assets and recommendations for use before, during, and after congress events, followed by turn-key social media templates designed to help hospital teams highlight their involvement with an upcoming congress and showcase that they joined the Hugo RAS team.
