EMPOWERING SURGEONS WITH INSIGHTS
Medtronic TAVR
Treating severe aortic stenosis (AS) comes with complex challenges—and we set out to tackle them head-on. By collaborating with surgeons and healthcare providers on the Ad Board, we tested and refined initial messaging, ensuring it resonated deeply with their experiences. This insights-driven process led to the creation of three powerful campaign journeys, each addressing a critical hurdle surgeons face. By delivering actionable solutions and sparking a sense of urgency, the campaign inspires confidence and drives meaningful change in the treatment of AS.
My role: content strategy, concepting, creative direction, copywriting