EMPOWERING SURGEONS WITH INSIGHTS

Medtronic TAVR

Treating severe aortic stenosis (AS) comes with complex challenges—and we set out to tackle them head-on. By collaborating with surgeons and healthcare providers on the Ad Board, we tested and refined initial messaging, ensuring it resonated deeply with their experiences. This insights-driven process led to the creation of three powerful campaign journeys, each addressing a critical hurdle surgeons face. By delivering actionable solutions and sparking a sense of urgency, the campaign inspires confidence and drives meaningful change in the treatment of AS.

My role: content strategy, concepting, creative direction, copywriting

Through this project and others, I developed a trusted relationship with our client and became their go-to voice for the entirety of our relationship with the TAVR team. Find existing web content here:

Detecting low-flow, low-gradient aortic stenosis

Identifying symptoms of severe aortic stenosis

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Coloplast Men's Health

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Medtronic Hugo RAS